There are many metrics you should track to measure the success of your mobile app.
• Installs - The total number of times your app has been downloaded and installed on devices. This shows the reach of your marketing efforts and the overall popularity of your app. Focus on increasing your install numbers over time.
• Daily Active Users (DAU) - The number of unique users who open your app on a given day. This indicates the level of user engagement with your app. Aim for a higher DAU percentage of your total install base.
• Monthly Active Users (MAU) - The number of users who open your app within a one month period. This provides insight into user loyalty and retention over the mid-term. Try to keep your MAU close to your DAU number.
• Retention Rate - The percentage of users that continue to use your app after a certain period of time. This reveals how well your app satisfies and retains customers over the long run. Aim for retention rates above 70% after the first week and above 50% after the first month.
• Revenue - The total income generated from in-app purchases, subscriptions, and ads. This metric shows how effectively your app monetizes its user base. Revenue growth is a key indicator of success for most apps.
• Crash Rate - The percentage of times your app crashes. A high crash rate severely impacts the user experience and hurts retention. Aim for crash rates under 1% to ensure stability.
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